Let's face it, your instagram feed could use a little more POP.
Marketing is all about presentation, honestly. Presentation and your good quality product that is!
When I click on a businesses page to check out what they have to offer, the first things that I notice are the organization of their page, and the quality of work. If your page looks messy or "ashy" as some put it, 9 times out of 10, it gets looked over by NEW viewers. Old clients and people that know, will always come to you, sure, but it is 2019 and you need for your clientele to GROW. This is the year for expansion and growth.
One way to help with that, is to decorate your page with posts that represent your brand. Post your client selfies, work, products and services, and in between those, make sure to post alerts, flyers and shoutouts that match up with your brand accordingly.
Nowadays, as you probably have noticed from others, most businesses decorate their instagram pages by sets of three, since IG places posts 3x3. I'm sure you have seen most people post 3 posts at a time that correlate, this is actually a great way to make sure your page is coordinating and looking organized. Why is it important that your instagram page, out of all things, is organized? Well, Instagram has been a GREAT outlet for businesses in the past couple of years, and has served some as an alternative/extra way to have customers view work and purchase merchandise. These cases definitely make it true that your instagram should be just as beautiful as your website.
Here's some advice on how to keep your instagram organized and up to date.