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POV: I'm starting a business, and have NO IDEA where to begin!


Financially, mentally, physically draining, time consuming, lots of research, trial and error, confusion and so much more.

Trust me, we've all been there. I mean, I can see why most don't make it out of the planning stage. Especially without the resources, starting a business is exhausting and drives many to give up. I've seen all sides, and I know that the planning stage can be the hardest, but I've also seen the light of success at the end of the tunnel - So I've put together this guided checklist full of resources, prompts and more to take out the headache and help you build your brand from start to launch.

I want us all to win, so I'll give you the general list for free. Keep reading for the 17 steps to get you started, and for a discount on the full in depth Building Your Brand Guided Checklist.

Read until the end for a discount on the full workbook

Below are the crucial steps to set you on the right path when building your brand. The full workbook goes in depth with prompts, resources and plans.

1. Brand Discovery & Market Research

Learn your market and audience deeply through research to identify trends, preferences, and gaps that your brand can fill.

2. Develop a Unique Brand Proposition

Define what sets you apart from the competition by clearly articulating the unique value you offer to your customers.

3. Decide Your Brand Name

Choose a memorable name that reflects your brand’s essence and resonates with your target audience.

4. Create a Business Plan (Overview, Pricing)

Outline your business goals, strategies, and financial projections to create a roadmap for success.

5. Legalize Your Business

Register your business and comply with all necessary legal requirements to ensure your business is recognized as a legitimate entity.

6. Create Contracts and Policies

Draft clear contracts and policies to protect your business and establish expectations with clients and partners.

7. Get a Business Bank Account

Keep your finances organized by separating personal and business accounts, making it easier to manage and track your business transactions.

8. Fund Your Business (Grants, Loans)

Identify and secure funding options, such as grants, loans, or crowdfunding, to support your business financially.

9. Build Your Brand’s Visual Identity

Design your logo, color scheme, typography, and overall aesthetic to create a cohesive and appealing brand image.

10. Order Samples/Develop Portfolio

Ensure product quality by ordering samples, or showcase your best work in a portfolio to build credibility and attract clients.

11. Book a Brand Photoshoot

Get high-quality images for your website and marketing materials to present a professional and polished brand image.

12. Content & Marketing Strategy

Develop a strategy to attract and engage your target audience through content creation, SEO, email marketing, and social media.

13. Secure Accounting

Set up proper accounting practices to manage your finances, track expenses, and ensure tax compliance.

14. Purchase Domain Name

Secure an easy-to-remember domain that reflects your brand and makes it easy for customers to find you online.

15. Build a Professional Website or Ordering System

Create a user-friendly, visually appealing site to showcase your business and make it easy for customers to engage with your products or services.

16. Establish an Online Presence

Set up social media profiles and start engaging with your audience to build brand awareness and community.

17. Stay Consistent, Track Metrics and Grow

Maintain consistency in your brand’s messaging and visuals, track your performance metrics, and continually refine your strategies to ensure growth.

Starting a business is an exciting journey, and with the right guide, you can navigate it confidently. You will be confident in your offers and services, prepared for every turn and ahead of competitors.

Get your guided checklist for only $9 with discount code "CHECKIT"

Purchase the "Building Your Brand Guided Checklist" for full details on each step along with

• Worksheets/Prompts

• Business Plan Template

• Marketing Plan Template

• Direct Resources

• Step-by-Step Instructions

• Legal & Tax Tips


We have a collection of brand building ebooks, guides and workbooks, check them out!

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